INOV8

The Sheffield INOV8 Store team are excited to be exhibiting at ShAFF in 2025. Based in Sharrow Vale and staffed by local fell runners, hikers, climbers and cyclists, we're thrilled to be part of an event that so many of us attend and enjoy each year. Come and have a look at what kit we have to offer and chat all things outdoors!
Forged in the fells and mountains of the English Lake District in 2003, we are an ambitious and innovative sports brand.
We strive to empower the world's physical and mental fitness through more fulfilling sporting experiences, with pioneering products and innovations that keep athletes within the flow.
Across our three categories of Run, Walk and Gym, we neither over or under engineer, in the belief that nature knows best.
Our products and innovations are developed to enable 'the flow' - a state of mind and feeling sportspeople get when all distractions fall away, leaving nothing but the pure enjoyment of accomplishment. This allows runners, walkers, hikers and gym enthusiasts to go faster, or longer again.
We make purposeful design decisions that strike a precise balance between the body and the environment to enable a more fulfilling sporting experience. Throughout our 20+ years, we've led the way and been rewarded with many prestigious awards. We continue to proudly call the Lake District our home, testing ground and design centre.