Wild Country stays true to its founding ethos and is resolutely a ‘climbing company run by climbers, for climbers’. We’ve been this way for over thirty five years and we will not change. 

Our mission is to produce the ever lighter, more functional, technical equipment that the modern climber deserves. We are proud to give our climbing partners the very best gear available in the world today. 

Clarity of thought. Simplicity of execution. Definitive design. This is the mantra that shuts out the noise and guides our tight, focused range.