It is a great pleasure to be involved in the Sheffield Adventure Film Festival for the first time. JE James Cycles has been a business in Sheffield for over 50 years and it is always a pleasure to support local events and cycling groups. We are honoured to be involved in 2019! Cycling is at the heart of the Sheffield outdoor scene and SHAFF is a great showcase of the sport we hold so dear to our hearts. J E James Cycles is a family run business which has been established for over 50 years. We are one of the largest independent cycle retailers in Europe, with three large stores in the South Yorkshire/Derbyshire area of the UK. Our aim is to stock as wide a selection of cycling goods as possible, whilst ensuring that each product line has been tested for quality, performance and value for money. Our excellent reputation has been built on service and quality. We guarantee you will receive reliable advice from friendly staff with specialist knowledge of all types of cycling. J E James Cycles is also a member of the Association of Cycle Traders (ACT), which is an independent non-profit making organisation, whose activities help ensure consumers can continue to benefit from the skills, services, enthusiasm and choice of products available from their local independent bike shop. Our Sheffield stores have undergone a major refurbishment to ensure our customers are offered the best opportunity to find the bike, parts, accessories and services they require. At the newly designed Alderson Road store customers can now view our full range of mountain, hybrid, leisure and kids bikes along with a wide range of parts, clothing, and accessories - all on the ground floor. The store also boasts an award-winning service centre - one of only a handful currently found in the UK. A few stairs to the first floor, you’ll find our road bike department stocking a vast selection of road, gravel, and cyclocross bikes from all the major bike manufacturers with a wide selection of specific road clothing and accessories.The road bike department is also the home of our Guru bike fitting system. The Guru fit offers customers the chance to sample the geometry and feel of any bike currently available, worldwide, in any size. Guru also offers riders a professional and accurate bike fit for their current bike, ensuring your riding position is optimised for comfort and power output, whilst also reducing the chance of injuries, aches, and pains. Find out more about Guru by clicking here Across the road at our Bramall Lane store customers will now find the JE James e-Bike and Brompton Premier store. This new store offers a large range of the highest quality e-Bikes currently available and a comprehensive selection of Brompton folding bikes. Customer’s will have access to a wide choice of power-assisted mountain, road and hybrid bikes and the very best in folding bikes, with advice and assistance available from highly trained staff. The e-Bike sector is growing at a fantastic rate, worldwide, and this new JE James e-Bike and Brompton Premier store is the largest, specific, dedicated, e-Bike store in the area.