Jam First

As the original surf brand, it only feels natural to explore the roots of surf around the world and give a healthy dose of respect to the places where it all began. This season, we’re in Newquay, Cornwall, with hometown hero Ben Skinner, Miguel Kilford, and a crew of locals. JAM FIRST explores Cornwall's surf scene through interviews and stunning footage. The film features local surfers and dives into the history of the sport in the region. Discover the evolution of surfing styles and the enduring community spirit.