Because like Brothers and Sisters... Bikes are Awesome.
Because like Brothers and Sisters... Bikes are Awesome.



Mike Hopkins, Scott Carlson


Juicy Studios, Mike Hopkins


Diamondback Bicycles

Running time

3 minutes

Country / Nationality


Our Judges say:

A savage portrait of life-long sibling rivalry masquerading as a bike advert.

Paul Hodgson Music Judge

Our stories are all different, yet the same, and the names are endless: Adventure buddy, co-pilot, copy-cat, tag-along, queen, king... The list is long, but what it boils down to is simply brother or sister, or as I like to put it, best friend, worst enemy. Childhood was like one giant experiment and, being the younger sibling, my fate as human guinea pig was sealed from the get-go. But like Dad always said, "Every scar is one part story, and one part wisdom," and by the age of 10 us kids could have opened our own library. Over the years, we gained a lot of “wisdom” together, trying to best each other and take on the world. Through it all, bikes have fueled our adventures, sparked our imaginations, led us through a few battles, and continually reminded us of what’s most important: we’re all family.